Imagine a clothing store which houses the trendiest and high-quality clothes at reasonable prices. The store-owner spends a lot of money on advertising his store and manages to create a buzz in the market as being open 24x7x365. He attracts a lot of visitors too. However, when you reach the store, you find that it is closed with a signboard that says ‘Closed for maintenance’. In another scenario, you enter the store but find that the power keeps going off intermittently or there are very few check-out counters leading to serpentine queues. Would you leave the store a good review? Probably not. Although you went there to purchase clothes and found the best at reasonable prices, the overall experience would stop you from recommending the store to others, right?
This is a typical consumer behaviour today. As consumers, we need great products at cheap prices and a great user experience. The same expectations are applicable to websites too. Users expect sites to load within a couple of seconds, not have scheduled/unscheduled downtimes, deploy the latest security measures and provide them with a seamless user experience. Hence, apart from quality web content, it is important that you have a web host who offers a good platform for the optimum performance of your website. Here are some tips to help you select the right web hosting solution for your business.
Choose the right type of web host
Usually, finding the right type of web host is an overwhelming experience because of the number of options available today including –
- Cloud Hosting
- Shared hosting
- Dedicated server
- Managed WordPress hosting, etc.
Each one of these has its own set of pros and cons for every business. It is important that you find it a home that meets its requirements. Begin with assessing the type of hosting platform that your website needs. Do you have GBs of data that gets uploaded and downloaded from your site? Or is it a simple business site with 4/5 pages talking about your business? Or maybe it is a simple blog? Each of these sites requires a different type of host.
Assess well and talk to a few hosts before finalizing one which best suits your site’s needs.
Check User Reviews
Reviews are the best way of learning from other’s experiences. Try to find reviews which give a fair account of both the pros and cons of the host without weighing heavily on either side. Usually, people write reviews when they have a bad experience. Don’t get swayed by them. Also, look at how the company responds to user complaints.
Price vs. Cost-effectiveness
When selecting a web host it is important to remember that lower cost usually implies slower web servers or regular downtimes, etc. which can adversely impact your business and/or reputation. While you pay a smaller amount for hosting, the damage to business can be costly. Hence, it is advisable to look for cost-effectiveness in a host rather than finding the lowest price.
Running and managing your website will throw some unexpected technical challenges at you. A good customer support team provided by the host can help you get through these challenges without impacting your website’s performance. Ensure that the host offers a support team available 24×7.
Some important features to look for
- Maximum uptime assurance
- High page load speeds
- Website backups
- Availability of different hosting types
- Security tools
- Robust infrastructure
- Scalability of resources
- CDN and caching servers (like Varnish Cache), etc.
Choosing a hosting provider offering the best Cloud Hosting services or any other hosting services for this matter, is an important step in the success of your website. Ensure that you research well before purchasing any web hosting plan. Good Luck!