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He referred to as these criteria ACCTO, which stands for Advantage, Compatibility, Complexity, Trialability, and Observability. Relative benefit could also be economic or non-financial, and is the diploma to which an innovation is seen as superior to prior improvements fulfilling the same needs.

It is positively related to acceptance (e.g. the higher the relative advantage, the upper the adoption degree, and vice versa). Compatibility is the degree to which an innovation appears according to current values, past experiences, habits and needs to the potential adopter; a low level of compatibility will gradual acceptance.

Trialability can speed up acceptance because small-scale testing reduces risk. Observability is the perceived degree to which ends up of innovating are seen to others and is positively associated to acceptance. “We are approaching a time when machines will be able to outperform people at almost any task,” stated Moshe Vardi, director of the Institute for Information Technology at Rice University in Texas.

Complexity is the degree to which an innovation appears difficult to understand and use; the extra complicated an innovation, the slower its acceptance. Trialability is the perceived diploma to which an innovation could also be tried on a restricted basis, and is positively related to acceptance.

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